After Google Webmaster Tool (GWT) and LongTailPro, I add CrazyEgg to my list of favourite freelancing and blogging tools. While GWT gives keyword data and LongTailPro gives competition data, CrazyEgg displays how people are engaging on your site.
In short, CrazyEgg is a heatmapping tool revealing where visitors click within the site.
TechCrunch, Skype, Disney, Toyota, Virgin, Sony, Dell and more than 50,000 small businesses and entrepreneurs use CrazyEgg worldwide.
Why do Bloggers need a Heatmap Tool?
It is essential for a blogger to use a heatmapping tool to understand the performance of a blog.
The Google Analytics (GA) tool displays landing pages, number of referrers, traffic sources and other overarching details. On a side note, it doesn’t delve deeper into statistics. It doesn’t tell you if a certain section on the blog get more clicks than others. It doesn’t tell you what text, image and layout are getting the clicks.
For instance, your blog’s subscription form is placed on the right sidebar but the CrazyEgg heatmap tool shows the readers are largely clicking on the left-hand side. Won’t switching the subscription form from right to left increase conversion chances?
Let’s suppose you’re selling something on the blog and want to see how the landing page performs with the visitors. The GA tool won’t help much but using the CrazyEgg tool will show where the visitors are clicking on the overall layout, how the visitors are scrolling, the time they spend on the page, whether they’re clicking on images more than the text and so on.
It could reveal that your conversion button (‘Buy Now’) is placed in a wrong place. Perhaps, visitors aren’t even scrolling till there. Perhaps, placing the conversion button in the middle will convert more.
The CrazyEgg heatmapping data is really important to improve a blog’s or any particular page’s conversion factor. You can improve on-page SEO, CTA placements, images, link placements, ad placements and more.
Why do Freelance Writers need a Heatmap Tool?
If you’re using an online portfolio to contact potential freelance writing clients but finding no such success, try using the CrazyEgg tool.
It will help you much like it helps a blogger.
There is no point in having an online portfolio if the visitors don’t click on the Hire Me, About page or contact you directly.
You really need to understand how visitors are treating the portfolio. You need to see the most clicked sections and place CTA buttons or widgets to attract the potential client.
Use the CrazyEgg tool.
Besides this, if you want me to view your online portfolio and recommend critical changes, get in touch with me via the contact form.
Now let’s see what makes CrazyEgg fantabulous.
Five Features of CrazyEgg Heatmap Tool
There are five extremely important features which make CrazyEgg a fantastic tool.
PS: Click on the images for clear view.
“The heatmap is a visualization of where your visitors are clicking. The brighter the area, the more popular it is. The darker the area, the less popular it is. As a specific area of your site gets more clicks, its color on the heatmap will change.”
Heatmap shows where people are clicking on a certain page, creating a hotspot zone. Here’s a snippet of the blog’s homepage.
The blue dots symbolise clicks. It tells me visitors are clicking on these areas and if necessary, I can improve them suitably.
For instance, I notice that a lot of people are clicking on the [eBook] sticky post and the ‘About’ page. If I have better senses, I will optimize these two pages to get more conversions by adding strategic Call-to-Action (CTA) messages.
The colors take a darker tone as and when particular hotspots get higher number of clicks.
2) Scroll Map
“The scroll map is based on the amount of time that is spent viewing each section of the page. The brightest areas have been viewed for the longest period of time, and the darker areas have been viewed for the least amount of time. There is a legend at the bottom which shows what percentages the different colors represent.”
This metric tells you whether visitors are scrolling the whole page. It shows you their scrolling behaviour.
Do they scroll the whole page or do they leave midway?
Time spent scrolling the page determines the scroll map color. Mostly, the footer gets least amount of visits and hence, you will see darker color tone.
See the screenshot and the % table given on the right side. I can’t place the whole page here but I observed that visitors scroll the first 45% of the page, that is, spend the maximum amount of time.
Don’t get worried seeing the green, blue and black shadows on homepage. If a certain section of the page shows ‘green’, compare that section with its heatmap. If the section is a hotspot zone, it shows people are clicking and visiting the page.
However, if it’s a blog post under analysis, be concerned if the green, blue and black shadows show up frequently. It shows that the reader isn’t engaging with the audience and leaving within few seconds.
In such circumstances, you need to improve the content.
“The confetti report pinpoints exactly where a person clicks. The dots are color coded to show you more info about the visitor. The default view is Referrer, click on the drop down to change to different views such as Search Term, Search Engine, Browser, etc.”
I don’t know why the CrazyEgg team doesn’t advertise their Confetti feature. It’s a real killer; tells a lot of things about a webpage.
First off, here’s what the Confetti shows.
Now, if I see the ‘New vs. Returning’ feature, I see this:
The ‘red’ dots are ‘new visitors’ while the ‘white’ dots are ‘old visitors’. On the page, I can see that a lot of new visitors are engaging with the page than old visitors, which is good, especially if you see the dots on subscription form.
Let’s see the ‘Time to Click’ metric.
A basic comparison shows that visitors are taking time to click on links, which I think is a good sign because it shows higher engagement.
Like this, you can check out all the Confetti items. It is really an amazing in-depth metric.
“The overlay will show the specific number of clicks that each link receives.
The plus sign markers are color coded from blues indicating the least clicks to reds indicating the most clicks. Clicking on the plus markers will expand open more info about the clicks on that specific link. Use the gear icon (to the left of the heatmap) to see more functions of the markers.”
The Overlay feature shows how many clicks are received by section sections. See the screenshot.
The ‘More’ section opens the Confetti table. For instance, I see 10 clicks on the blog’s ‘Resource’ page. Using the drop down menu, I find that 60% of the clicks are from new visitors, 20% clicks came from Facebook, 90% of the visitors use Windows 7 OS, 20% of the users visit between 1.30 PM – 2 PM and so on!
“The list report makes it very easy to see all the elements that got clicks. The element name and type are taken directly from the code of your page, so you can easily identify the items.”
List is data in tabular form. It shows what phrases were clicked on and whether they were links, text or the layout, along with % of clicks in one place.
Here’s an excellent introductory video from CrazyEgg.
Get Started with CrazyEgg
CrazyEgg offers a 60-day trial.
If your blog/website receive less than 10,000 visits per month, I recommend the Basic plan. You can track 10 pages and 10,000 visits for only $9/month, billed annually.
Heatmapping isn’t a fancy term. It is an essential tool for every webmaster and marketer who takes online business seriously. It helps to optimize and leverage your domain to its maximum potential.
Have you used CrazyEgg before? Share your experiences or drop in doubts, I will answer them.